Maye Musk, Uplive x Hekka Fashion and the future of New York Fashion Week￼
Among the celebrities who attended the Uplive x Hekka Fashion NYFW 2022 RUNWAY SHOW was international model, author, and public figure Maye Musk.
Popular streaming app UPLIVE and emerging fashion platform HEKKA Fashion collaborated for the first time at Fashion week to deliver both a glamorous runway event and a unique digital experience.
Musk was wearing a stylish tracksuit by KEPPI – an emerging fitness brand that debuted their activewear line at the Uplive x Hekka Fashion event. KEPPI’s contemporary approach to fashion was recently popularised by professional athletes, influencers and reality stars, due to its premium quality with an affordable price tag.
The supermodel sported an oversized pattern jumper with pop-out light gray hoodie and black joggers. The huge ‘recyclable’ slogan on her top was a nod to the sustainable fabrics used in the KEPPI collection. She complimented the outfit with black and gray trainers, statement earrings and her signature blow-out. Musk completed the look with youthful white eyeliner, masterfully mixing urban glamour with timeless femininity.
Maye Musk joined business and tech professionals, fashion artists and models at Uplive x Hekka Fashion NYFW 2022 RUNWAY SHOW and enjoyed live musical performances from popular Filipino artist Arci Muñoz (@Ramonathornes), appearances from musical artists London (@londonondatrack), Michael Coveto (@michaelcoveto), Bandit the Rapper (@bandittherapper) and influencers Rob the Original (@robtheoriginal), Ceaser (@ceaserblackink), Christian Garcia (@christiangarcia) and Michael Chong (@mxkeChong).
The entertainment for the evening also included a performance by five talented young dancers who have been building their audience on UPLIVE’s platform for years. The app provides endless opportunities to artists to perform at international events, collaborate with celebrities, promote content and to receive tips from their community. Musk was impressed by the live performances and expressed her encouragement and support for UPLIVE and their dedication to diversity and inclusion, especially as they focus their efforts to bring emerging artists to a global audience.